Digital marketing is the set of activities that use the web to develop their commercial network. So let’s talk about SEO (search engine optimization) SEM (search engine marketing) email marketing, Google Ads Adwords, etc …
You are an entrepreneur, your business is booming, you have some entrepreneurial experience gained over years of work but you don’t believe that the internet is a business opportunity and you don’t want to invest in digital marketing. You’re wrong and I’ll explain why.
The web is now our daily reality. From the youngest to the elderly, we all spend a few hours a day surfing the net. On the web you can do everything, find out where to go for dinner in the evening, what to buy, book hotels and airline tickets, medical examinations and much more. Every business sector can use the internet profitably.
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We live in a digital society where many of our actions and behaviors materialize with the use of the internet. And the development of social media tells us how the web is affecting our habits.
The people of the internet: how many are we? According to this study, about 90% of Italians connect to the internet regularly and 39% of Italians have at least one social profile.
The trend is destined to grow in anticipation of greater digitization of public and private services, and of the presence of new companies that increase the offer of products and services.
The upcoming advent of 5G will facilitate even more speed and interconnection of devices with each other.
A true digital revolution is underway.
The Internet amplifies the visibility of companies, allows them to expand their territories, find new customers and new collaborations. Social Networks, blogs, forums, offer the possibility, thanks to the comments of visitors, to get to know the customer better, allowing companies to reduce costs for marketing and advertising surveys.
In fact, 10% of purchasing decisions are influenced by the internet, for a value that is around 60/70 million euros. The web lets us know the competition, it shows us how it moves, and this is an advantage for companies because they can improve their offer and optimize their digital marketing strategies.
Investing in digital marketing offers significant results at a much lower expense than carrying out a traditional marketing campaign. Here are the five benefits of digital marketing :
A good online marketing campaign involves the use of multiple tools and planning the timing and methods of implementation. The company can use a single tool, or all, this depends on the type of company, the market, the target, the competition, and above all the objectives. Among the web marketing tools :
Also Read: How To Start An Advertising Campaign On Facebook Ads
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