It’s no secret that today, Instagram* is one of the most popular Internet platforms for promoting a personal account or brand profile, as well as monetizing them. However, with the introduction of the algorithmic feed, it became more difficult to maintain coverage and user engagement at a high level.
In this article, we look at how to increase statistics, collect views on your profile, increase the engagement of current and new audiences, and use social network algorithms to your advantage.
Table of Contents
Increasing the number of views on Instagram* and raising your profile statistics are goals that can be achieved through the use of various strategies and methods. The more promotion tools you use, the higher the likelihood of good performance and your popularity.
The algorithms are designed in such a way that one of the critical indicators is your activity on the social network. If you often post diverse content (stories, profile posts, video reels, statuses), then your profile statistics will improve. On the contrary, when you start posting content less frequently, the algorithms stop showing your posts to a broader audience.
There is a widespread opinion that Instagram* is a social network about beautiful pictures. The endless amount of content consumed forces people to quickly choose which of the proposed options can catch their eye and arouse interest.
Create news feeds in your stories and videos that the user will pay attention to and respond to. More interaction on your posts means better statistics.
A well-known fact about Instagram algorithms*: content that immediately after publication collects a large number of reactions from users is promoted. This could include liking, commenting, sharing posts, watching more than 75% of your video, or replaying it.
When deciding when to post content, use statistical information rather than personal perception. For example, late-night posts in a particular area may fail due to the fact that, at the time of publication, most of the audience is inactive on social networks.
Regularly posting stories on your account has a positive effect on reaching your audience. In order to keep users’ attention on viewing your stories, you should keep them diverse, adding interactivity, applying effects and filters, tagging other accounts, and geolocation tags.
Use tools such as reactions, questions, and polls in moderation. Select fonts and emojis that match each other, improve the quality of photos and videos by applying filters and effects, and conduct surveys. Creatively maintaining stories and creating your features will help you stand out among other accounts.
Regularly posting stories on your account has a positive effect on reaching your audience. In order to keep users’ attention on viewing your stories, you should keep them diverse, adding interactivity, applying effects and filters, tagging other accounts, and geolocation tags.
Use tools such as reactions, questions, and polls in moderation. Select fonts and emojis that match each other, improve the quality of photos and videos by applying filters and effects, and conduct surveys.
Creatively maintaining stories and creating your features will help you stand out among other accounts.
Since the advent of the short video format, it has become more effective to diversify the content on your profile and attract new audiences. High availability, the popularity of viewing reels among users, and low costs make such a tool a winner. There is a marker that allows you to determine the likelihood of popularity of the video you post, and this is organic traffic.
Organic traffic is an indicator in which the content author does not spend additional funds on advertising and promotion of his publications. New audiences are attracted due to interest in the author’s content.
It is impossible to calculate the exact position in the recommendations of other users and predict the behavior of the algorithms. Still, it is possible to increase your chances through several components. This is the use of trending audio tracks and adding your own, instantly involving viewers within a few seconds, high-quality shooting of videos, and originality in the presentation of information in them.
Like, share, comment, bookmark, and save: These are minimal, simple actions that indicate user engagement. It is essential to show content that is more likely to be followed by a response: asking a question, expressing an opinion, saving, or “sharing” with another user.
Video viewing length: One important metric is how much time a viewer spends on your video. For a short format, think about ways to hold attention (for example, it could be a helpful text in the description while reading, which the user will scroll through the image several times). More viewers will be able to see those videos that are viewed more than 25% of the time. It is essential to consider the length of the video itself: the shorter the Reel, the higher the retention percentage should be.
System of signals and probabilities (reading previous user actions and predicted viewing time): It is essential to create videos of different durations, both short and long reels. Algorithms will show them to other people based on previous user actions. Those who watch short videos more often and scroll through long ones will receive more short video reels in their recommendations. The system works the other way around in the same way. If you want to reach a larger audience, alternate the length of the content you post.
Fast forwarding of the video: A red flag for Instagram’s algorithms is if your video gets scrolled within the first few seconds of it starting. In order to keep the user’s attention on your video, try to think through all the details of the first part of the video: a catchy title, an intriguing beginning, and an offer to show the “top” in various areas.
They are saving and using an audio track: Another important indicator for algorithms is the fact that the viewer adds audio from your video to “saved” and uses it when creating their videos in the future. Similarly, music from Reels is included in the list of popular sounds that will be offered to users first.
Author involvement: Not only is the audience’s activity in relation to your content important, but also your actions on the social network. Therefore, it is definitely worth giving feedback to user comments on your videos and leaving reactions to the content of authors similar to you. Like, comment, save, and forward videos of similar authors, increasing the likelihood of getting to the top.
“Interested”/“Not interested” buttons: When creating a Reels feed, algorithms can hide or recommend videos on a specific topic for 30 days. Users influence this indicator mechanically by clicking interesting or uninteresting on the plate that periodically appears at the bottom of the screen while viewing the feed.
Also Read: Facebook Messenger: How To Activate The Dark Theme
Create emotional, situational content. As a rule, it is precisely such publications and videos that gain a large number of reactions, become famous, and turn you into a trendsetter. Address current topics.
Be original. Even if you use trending sounds and references for publications, bring in exciting ideas that will make you stand out.
Keep in mind the few-seconds rule. Try to think carefully about the beginning of your text or video on Instagram to captivate the user right away.
Place geotags. This way, you can intensify your search for your target audience in the territory you specified.
Sometimes, Instagram’s internal tools are not enough to maintain a high level of views, audience coverage, and the regular growth of new active subscribers. For this purpose, some services cover specific tasks of the content author.
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