The video advertising segment is growing. If you are going to develop this direction, start by studying YouTube analytics. The material will tell you how to look at statistics on YouTube, how to analyze channels and videos, and how to look at data on competitors’ channels.
Table of Contents
YouTube Analytics rates videos. This is a tool from YouTube that is available to every user. It tracks statistics for each uploaded video and the entire channel. It is simply irreplaceable for analytics of your YouTube channels.
YouTube Analytics sections provide information on a variety of data: revenue from views, video viewing statistics, viewer demographics, interaction with content, and subscriber growth.
YouTube channel statistics are available to all administrative users. To analyze, you need to collect data: immediately after registering a channel, you will not have numbers. Start publishing content, promote it, and wait until the information is collected for evaluation.
YouTube Analytics contains several sections:
Data on critical parameters is displayed here.
Detailed statistics of the YouTube channel on interaction with the last five videos in the previous 48 hours.
Income reports
Information about channel income and advertising effectiveness. This data from YouTube channel analytics will be displayed if you are connected to an affiliate network.
An essential section for analyzing YouTube channel statistics is content analysis.
The YouTube analytics graph shows the percentage of videos or how long viewers watch. A sharp drop in search rates means that people quickly become bored. Analyze this indicator using YouTube channel statistics to understand whether you need to speed up the intro in the video and where to emphasize important information.
Unlike other social networks, YouTube has very detailed statistics on referral sources. Built-in analytics on YouTube show the quality of traffic from different sources: how much viewing time brings conversions and what the average viewing duration is.
Find the highest quality traffic sources for your channel and focus on them when promoting.
Interaction reports
Here, we can highlight two crucial points from YouTube statistics: the “Subscribers” metric and engagement indicators: likes, comments, and reposts.
This indicator is essential for ranking and also creates an opinion among viewers about the channel and how popular it is.
YouTube analytics data such as activity (comments, likes, dislikes) allows you to assess the audience’s interest in you. And the tone of the reactions: positive or negative.
Here, we can highlight two crucial points from YouTube statistics: the “Subscribers” metric and engagement indicators: likes, comments, and reposts.
This indicator is essential for ranking and also creates an opinion among viewers about the channel and how popular it is.
YouTube analytics data such as activity (comments, likes, dislikes) allows you to assess the audience’s interest in you. And the tone of the reactions: positive or negative.
Now, you can evaluate statistics for each page. However, YouTube analytics only works within the URL specified when creating the resource, so it does not collect data about videos that users accessed through a channel other than the main page.
Also Read: Youtube 4K 60p On Any Phone, Regardless Of Display Or Processor
A significant disadvantage of YouTube analytics is that it only shows statistics for your channel. To analyze other people’s accounts, use third-party services.
Popsters analyze any channel. For example, let’s look at the statistics of the H&M brand’s YouTube channel.
First, you need to log in to the service using your YouTube account. Insert the name or address of the channel you are interested in into the search bar and select it from those found in the search. Determine the date range for which you need the report and click “Download.”
In the right column, data on YouTube channel analytics is available, such as the number of subscribers, the total number of likes and dislikes, the number of views, and engagement indicators (ER, ERday, review).
The desired parameter can sort the feed of posts: likes, comments, views, dislikes, ER, and Date. All posts can be downloaded to Excel or PDF to compare numbers for each video.
The left column contains graphs for analyzing content interaction. They will help you determine the best time and day of the week for posting and see changes in engagement indicators (likes, reposts, dislikes, comments) over time.
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