A reputation management strategy is created for each project individually. But for its basis, one of the four basic SERM tactics is used:
The appropriate tactics for working with reputation in a particular case are determined only after thoroughly analyzing the company’s current Internet image. Unfortunately, there is no universal “pill” for all brands.
If ORM, without any exaggeration, is necessary for absolutely all companies, then SERM may only be needed by those brands that:
In this case, the direction of the business does not matter. SERM will be relevant for all niches:
Moreover, reputation management needs to be managed not only by companies (manufacturers, stores, brands) but also by individual public figures (realtors, coaches, lawyers).
Also Read: Technical SEO Basic Guide To Internal SEO-Optimization Of The Site
The main benefits of SERM include:
Also, the advantages of SERM include the ability to improve the company’s services and products. Reputation management involves constant monitoring of all brand mentions. By promptly studying negative reviews, you can change those nuances that do not suit existing clients and buyers.
SERM has only two disadvantages:
It is critical to comply with two conditions. The first is complexity. For a more significant effect, SERM should be supplemented with SEO, SMM and other promotion tools—secondly, a professional approach. Reputation management should only be entrusted to specialists with sufficient experience in this field. Otherwise, you can only “kill” your company, ultimately losing its worthy position in the TOP of search engines.
So, let’s summarize. SERM is search engine reputation management. It is necessary for all companies, brands and individuals interested in increasing profits. It is essential to entrust such work only to experts. SERM-agency Loksmarkt Agency specialists are always ready to carry it out exceptionally. We know how to make a company’s image as attractive and selling as possible in the shortest possible time. You can get more information during a personal consultation!
Also Read: Digital Marketing: What It Is And Why It Is So Important
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