The myth that B2B does not need personal contact – after all, a balanced and deliberate decision is just a myth. People decide to cooperate. And unlike B2C, contact in B2B will be extended: dozens of calls, approvals and edits. No one wants to work for more than one month with an unpleasant person.
In the spring, we lost most of our usual advertising channels, and two channels came out on top in lead generation: expert publications and personal brands of employees. We share the experience.
BRANDfog conducted a study to determine if a personal brand is essential in business. It turned out that 77% would be more willing to cooperate with a company whose management broadcasts the values and mission on their social networks.
In IT, the deal cycle is often long, so it’s essential to build strong relationships to sell. Chances increase if CEOs demonstrate expertise and a willingness to dialogue. Also, a personal brand helps:
Compelling recruiting is another advantage of a personal brand in the IT environment. There has always been a shortage of experienced programmers in the market, and in 2022 it only got worse. Therefore, competition for valuable personnel has increased, and it will be easier for an HR manager to attract developers to a company with a well-known and firm leader.
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